Topic
Typical agency
Webjungle
Pitch
Lots of presentation, little substance.
Clear plan, visible implementation, real checks.
Web design
Looks first, impact later.
UX, SEO, content and conversion from the start.
Project
Many roles, long paths, slow decisions.
Direct exchange with the people who build it.
Technology
Plugin mess and cleanup later.
Clean WordPress structure, performance and maintainability.
After launch
Project finished, responsibility gone.
Tracking, indexing, tests and optimisation stay in view.
Strategy
Short workshop, then straight to layout.
Clarify goal, audience, offer and funnel first.
Content
Texts come from the client later.
Structure, copy and value arguments are considered from the start.
SEO
Fill in meta titles at the end.
Search intent, structure, snippets and technology from the beginning.
UX
Design looks good, paths remain unclear.
Clear paths, understandable CTAs and less friction.
Conversion
Contact form somewhere at the bottom.
Enquiry points where decisions happen.
Performance
Large images, heavy effects, PageSpeed ignored.
Assets compressed, code lean, loading time checked.
Tracking
Analytics installed, nobody checks signals.
Events, consent, conversions and tests connected cleanly.
WordPress
Theme bought, builder installed, done.
Custom theme, clear templates and fewer dependencies.
Maintenance
Updates only when something breaks.
Maintainable base, planned updates and checks.
Communication
Feedback rounds without clear decisions.
Direct coordination, clear recommendations, short paths.
Speed
Waiting for approvals and handovers.
Fast iterations with visible progress.
Mobile
Desktop looks good, mobile gets adapted.
Mobile behaviour, readability and CTAs are actively checked.
Accessibility
Contrast and focus are often forgotten.
Contrast, keyboard paths and understandable labels in view.
Operation
Website as a one-off project.
Website as a system that has to work every day.
Tools
Only designing pages.
When useful, think through tools, automations and processes too.