Ernesto Vargas

Project in brief

The existing Ernesto Vargas website had grown over many years. The goal was not a cosmetic refresh, but a clean relaunch with a new structure, better product guidance and less friction for business customers.

We built a new custom template, reweighted the content and reduced the customer experience to the most important paths: finding workwear, checking collections, starting company equipment and requesting advice.

To avoid damaging existing visibility, old URLs were checked, necessary redirects were set cleanly and outdated legacy pages were removed from the structure.

• Design & UXCalmer interface, clearer navigation, strong product images and precise entry points for companies, collections and consulting.
• Custom templateLean WordPress theme instead of a heavy pagebuilder setup, with reusable sections and a clean maintenance base.
• Customer experienceShorter paths from need to product or enquiry, including prominent search, categories and questionnaire CTA.
• SEO & redirectsURL changes were handled in a controlled way so rankings and existing entry points were not lost unnecessarily.
• Budget & processImplementation with a fair cost cap, direct coordination and focus on the things that really matter for customers and operations.